Our Story
Ubey was founded with a simple conviction: the world deserves better ube.
Where it began
A Belief in Better Ube
Ubey was founded with a simple conviction: the world deserves better ube. We started by building direct relationships with farming families in the Cordillera highlands of the Philippines — people who have grown purple yam for generations. Our goal was never just to sell a product; it was to bring a whole ingredient to market with integrity.
Sourcing
From the Philippines, Directly
Every batch of Ubey powder starts with purple yams grown in the volcanic highlands of the Philippines. We visit our farming partners regularly, track every harvest, and only process yams that meet our quality specifications. Short supply chains mean fresher product and more transparent pricing for you.
Mission
Our Mission
"To make authentic Filipino ube accessible to food businesses everywhere — without compromising on origin, quality, or the farmers who grow it."
Let's talk about your volume
From small cafés to Starbucks-scale chains — we're built to supply the food businesses that take quality seriously.
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